This personal branding concept was created for Cooper Flagg following his rise as a league-facing player with the Dallas Mavericks and recent Rookie of the Year recipient. Inspired by the signature branding systems used by many of the NBA’s top athletes, the project focused on developing a scalable identity for use across apparel, footwear, and marketing materials. The logo combines Cooper Flagg’s initials into a single mark, using the upper portion to form a “C” while the full shape creates an “F.” A custom pattern was then developed from the logo to expand the visual identity system, alongside a mock advertisement showcasing how the branding could translate across promotional and product-focused applications.