Ike’s Chili, Tulsa’s oldest restaurant, sits along historic Route 66 in Oklahoma. With deep Southern roots and a timeless chili recipe, Ike’s has long been a regional staple. For their 2026 apparel collection, I developed a western-inspired visual direction featuring a custom “chili pepper cowboy” illustration, iconic phrases associated with the brand, and supporting graphics. The project included a full apparel graphics package, along with mockups for the website, online store, and social media.